The Craft Beer market in Italy demonstrated significant fluctuations over the last decade. From 2012 to 2022, the market exhibited periods of decline and growth, with notable drops in 2013, 2014, 2019, and 2020. The most substantial growth occurred in 2016 with a 12.49% increase. Despite the more recent downturns, the market saw slight recoveries in 2021 and a minor decline in 2022. Over the last five years, from 2018 to 2022, the CAGR average variation per year stands at -3.41%, indicating a declining trend.
Future trends to watch for in this sector include a potential resurgence driven by increasing consumer interest in unique flavors, artisanal processes, and locally produced beverages. Additionally, the market may see growth through innovative marketing strategies and a stronger presence in digital sales channels.
