The forecasted sold production of beer in Italy shows a steady increase from 2024 to 2028, growing from 1.6846 billion liters to 1.7481 billion liters. This consistent upward trend reflects an average growth of approximately 1% per year. As compared to 2023, where the production stood at 1.67 billion liters, there is a noticeable increment projected each year.
Key trends anticipated in the Italian beer market include a potential surge in craft and specialty beers, driven by consumer preferences for unique flavors and local sourcing. Additionally, sustainability considerations and innovations in low-alcohol and non-alcoholic beers may also influence the trajectory of production volumes.
