Between 2012 and 2020, the price per kilogram of fresh whole chickens in Portugal showed a general downward trend, starting at €2.68 in 2012 and declining to €2.42 in 2020. The year-on-year percentage variations reveal significant fluctuations, with notable decreases between 2014 and 2016, then stabilizing between 2017 and 2020.

Looking ahead, future trends to watch for include:

Potential volatility in poultry feed costs impacting prices.
Changes in consumer preferences towards organic or sustainable poultry.
Economic factors, including inflation, influencing purchasing power and pricing strategies.