The UK fresh chicken cuts market shows a steady increase in per capita consumption from 2024 to 2028, rising from 14.64 kg to 15.87 kg. This forecast indicates a stable year-on-year growth, with a consistent increase each year. The growth from 2023 to 2024 set the baseline for this rising trend, suggesting a positive consumer inclination towards fresh chicken cuts.

Key trends to watch for:

Increased consumer preference for healthier meat options, which may boost fresh chicken consumption.
The impact of environmental and ethical considerations on meat consumption patterns.
Price fluctuations and their influence on consumer purchasing power in the wake of economic changes.