The employment in the Market Research and Public Opinion Polling sector in Italy has been experiencing a steady decline since 2013. The sector saw a peak in 2013 with a value of 6.07 (Thousands FTE) and has gradually decreased over the years, standing at 3.68 (Thousands FTE) in 2023. The year-on-year variations have been fluctuating, showing a significant drop in 2017 by 18.5% and a notable decline during the pandemic period, particularly between 2019 and 2020 by 11.09%. The compound annual growth rate (CAGR) over the past five years averaged at -6.01%, indicating a consistent downward trend.
The forecasted data from 2024 to 2028 predicts a continual decline in employment, with an expected value of 2.43 (Thousands FTE) by 2028. The forecasted five-year CAGR is -6.66%, reflecting an overall five-year growth rate of -29.16%.
Future trends to watch for include heightened automation and AI integration in market research processes, leading to potentially reduced employment opportunities. There may also be an increase in freelance and gig economy roles, shifting the traditional employment model within this sector.
