The production value of market research and public opinion polling in France has seen a significant downward trend from 2013 to 2023, decreasing from €2.57 billion to €1.7 billion. Year-on-year variations highlight substantial fluctuations, particularly noticeable declines in 2015 (-12.25%) and 2019 (-19.11%). Over the last two years (2022-2023), the industry contracted by approximately 4% each year. For the last five years (2018-2023), the CAGR is -3.7%, indicating an average annual decline.
Future trends to watch for:
- Further digitization of market research methodologies.
- Increasing use of big data analytics.
- Growing focus on sustainable and ethical market research practices.
