The Spanish market for hams and cured pork shoulders experienced a gradual increase in value per capita from 2013 to 2023, rising from €34.76 to €58.02. The market value dipped slightly in 2018 and 2019 but rebounded strongly in 2020 and continued to grow through 2023. The year-on-year growth from 2022 to 2023 was approximately 3.37%. Analyzing the last five years, the compound annual growth rate (CAGR) stands at about 4.06%, indicating a consistent upward trend in recent years.
As we look to the future, factors like consumer preferences for premium and artisanal products, changes in dietary trends, and the influence of international demand are crucial. Sustainability practices and supply chain innovations will also shape the market.
