The market size value per capita for hams and cured pork shoulders in Italy has shown a consistent upward trend, increasing from €58.11 in 2013 to €71.25 in 2023. The most notable growth occurred between 2020 and 2021 with a 5.3% rise. However, a slight decline of 1.7% was observed from 2021 to 2022, followed by a modest recovery in 2023 of 1.6%. Over the last five years, the compound annual growth rate (CAGR) has been approximately 2.5%, indicating steady market development.
Future trends to watch for:
- Potential shifts in consumer preferences towards more sustainable and healthier options.
- Impact of economic factors, such as inflation and supply chain disruptions, on market prices.
- Innovations in production and packaging that may influence market dynamics.
