The number of enterprises in the retail sale via mail order houses or via Internet sector in Austria has shown steady growth from 2013 to 2023, increasing from 894 units in 2013 to 1850 units in 2023. The actual year-on-year growth rate has shown variability, with notable increases such as during the years 2016 (8.28%), 2017 (10.51%), and a significant peak in 2020 (29.25%) likely influenced by the COVID-19 pandemic. However, the sector experienced a slight contraction in 2021 (-4.65%) before recovering in 2022 (5.72%) and 2023 (5.36%). The Compound Annual Growth Rate (CAGR) from 2018 to 2023 was 7.99%, illustrating a robust expansion during this period.
Future forecasts suggest continued but moderate growth, with the number of enterprises projected to reach 2310 units by 2028. This represents a forecasted 5-year CAGR of 3.49% which reflects a deceleration compared to the previous period but still positive growth. This future trend translates to an overall increase of 18.69% from 2023 to 2028.
Future trends to watch for include:
- The ongoing digital transformation within the retail sector which may introduce new enterprises.
- The influence of global and regional economic conditions on discretionary spending.
- Potential regulatory changes related to e-commerce and consumer protection.
- Technological advancements improving supply chain and customer experience efficiencies.
