From 2013 to 2018, the underwear market in Italy experienced moderate growth in volume per capita. However, from 2019, there was a noticeable decline, with 2020 marking the lowest point at 11.99 pieces per capita. The market remained around this level, standing at 11.99 again in 2023. There was a slight positive change from 2021 to 2022 but remained stable in 2023, indicating a challenging environment for growth.
Future trends to watch for:
- Potential recovery post-pandemic disruptions as consumer confidence potentially rebuilds.
- Influence of sustainability trends on consumer buying patterns.
- Technological innovations and online sales potentially impacting distribution and sales volumes.
