The household expenditure on personal care in Finland has seen a steady growth from 2013 to 2023, except for a dip in 2020 influenced by external factors, most likely the COVID-19 pandemic. By 2023, the expenditure reached 2.89 billion Euros, marking a yearly growth of 2.34% from 2022 and a 5-year CAGR of 2.66%. Heading into the forecast period, the expected growth continues at a more moderate pace with a 5-year CAGR of 1.68%, and a total growth rate of 8.68% projected by 2028.
Future trends to watch for include the impact of evolving consumer preferences towards sustainable and organic personal care products, potential economic fluctuations, and technological advancements in the personal care industry that may alter consumption patterns and expenditure.
