The European landscape for high growth enterprises in advertising and market research reveals significant disparities among countries. Italy leads with a share of 25.08%, followed by Hungary at 22.05%. Czech Republic and Lithuania are also noteworthy contributors, while Latvia and Iceland hold minimal shares. Year-on-year assessment for 2023 shows substantial increases in Hungary and Iceland at 20.28% and 14.87% respectively, while Romania and Latvia experienced declines. Over the past five years, this sector has shown resilience, with varied growth trajectories across nations.
Future trends to watch include:
- Technology-driven market research innovations that may spur growth.
- Increasing demand for digital advertising solutions.
- Potential policy changes influencing market dynamics.
- Economic stability impact on enterprise investment across Europe.
Top countries in Number of High Growth Enterprises in Advertising and Market Research Share by Country (Units (Enterprises))
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 25.08 | 2023 | +12.16% | +3.03% | View data |
| 2 | 2 Hungary | 22.05 | 2023 | +23.73% | +20.28% | View data |
| 3 | 3 Czech Republic | 15.26 | 2023 | +13.48% | +1.88% | View data |
| 4 | 4 Lithuania | 10.73 | 2023 | +14.52% | +4.13% | View data |
| 5 | 5 Portugal | 8.61 | 2023 | +18.75% | +5.8% | View data |
| 6 | 6 Slovakia | 7.7 | 2023 | +8.51% | +7.21% | View data |
| 7 | 7 Romania | 4.98 | 2023 | +10% | -3.29% | View data |
| 8 | 8 Latvia | 1.66 | 2023 | -8.33% | -6.01% | View data |
| 9 | 9 Norway | 1.66 | 2023 | +22.22% | +1.92% | View data |
| 10 | 10 Iceland | 0.3 | 2023 | 0% | +14.87% | View data |
