In 2023, the flavoured liquid milk products market in Germany stood at €28.86 per capita. Forecast data indicates a gradual decline from €28.24 in 2024 to €26.29 by 2028. This reflects a year-on-year decrease of approximately 1.7% annually. The compounded annual growth rate (CAGR) over these five years is a decline of about 2.3% per year.

Future trends to watch for include:

Innovations in flavor and health-oriented formulations to revitalize consumer interest.
Potential impacts from sustainability trends, influencing consumer preferences towards plant-based alternatives.
The influence of economic factors on consumer spending in the dairy sector.