Production in the Market Research and Public Opinion Polling Sector in Italy has seen a general decline over the past decade. The value stood at 1.33 billion Euros in 2013 and fluctuated, peaking at 1.44 billion Euros in 2014 before starting a downward trend. Notably, from 2023, where the value was 1.05 billion Euros, forecasts suggest continued decline, reaching 0.8388 billion Euros by 2028. The year-on-year variation indicates continuous negative growth over the last two years, with average annual decline rates over the last five years approximating -4.23%.

Future trends to watch for:

Technological advancements in data analytics and the impact of AI on market research methodologies.
Potential market consolidation as firms adapt to declining revenues.
The role of regulatory changes and data privacy laws on market research practices.
Shifts in client demand towards more digital and real-time data solutions.