The market size value per capita for processed mackerel, whole or in pieces, in Poland has demonstrated a steady growth from €1.37 in 2013 to €3.27 in 2023. In the latest two years, the market saw significant growth with year-on-year increases from 2022 to 2023 by 5.15%. Over the past five years, from 2018 to 2023, the compound annual growth rate (CAGR) was 4.61%, showcasing a consistent upward trend in consumer interest and expenditure in this category.
Looking ahead, several trends warrant attention:
- Growing consumer preference for healthy and convenient food options, potentially driving further market expansion.
- Potential impact of economic factors and inflation on consumer purchasing power and their effect on market growth.
- Innovation in packaging and introduction of new product variants that cater to evolving consumer tastes and sustainability concerns.
