The number of self-employed persons in Canada's advertising, market research, and related professional sectors stood at approximately 72,000 in 2023. The forecasted data indicates a moderate upward trend, with figures reaching 76,000 by 2028. The year-on-year growth remains steady at 1.37% between 2026 and 2027 but accelerates slightly, with an overall CAGR of around 1.35% from 2024 to 2028. This suggests stable growth in the sector over the next five years.

Future trends to watch for include:

Increased dependence on digital marketing and market research technologies may boost freelance opportunities.
Economic shifts or technological changes could influence the demand for self-employed professionals in these fields.
Government policies related to self-employment and entrepreneurship could impact sector growth.