In 2023, Germany leads European nations in personal care expenditure, totaling approximately €38.99 billion, followed by France at €32.68 billion and Italy at €28.86 billion. The Netherlands, although fourth, shows the highest year-on-year growth of 5.07%. Germany's spending rose by 2.2%, while Greece had notable growth at 6.72%. Lithuania, at the lower expenditure scale, showed 9.03% growth. Luxembourg posted a modest rise, reflecting changing consumer preferences.
Future trends may include increased spending driven by rising awareness of personal well-being, a growing older population, and eco-friendly product demand. Digital transformations and innovative distribution channels could further influence expenditure patterns.
Top countries in Household Expenditure on Personal Care by Country
| # | 10 Countries | Million Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 38,990 | 2023 | -2.38% | +2.2% | View data |
| 2 | 2 France | 32,680 | 2023 | +1.2% | +0.95% | View data |
| 3 | 3 Italy | 28,860 | 2023 | -4.82% | +1.95% | View data |
| 4 | 4 Netherlands | 10,830 | 2023 | +5.9% | +5.07% | View data |
| 5 | 5 Austria | 5,720 | 2023 | -3.84% | +1.64% | View data |
| 6 | 6 Belgium | 5,060 | 2023 | -4.03% | +1.37% | View data |
| 7 | 7 Greece | 4,210 | 2023 | +7.35% | +6.72% | View data |
| 8 | 8 Portugal | 3,500 | 2023 | +1.91% | +2.69% | View data |
| 9 | 9 Ireland | 3,420 | 2023 | +2.59% | +5.05% | View data |
| 10 | 10 Finland | 2,890 | 2023 | +2.34% | +2.66% | View data |
