In 2023, Germany led the European market with the highest number of travel agencies, demonstrating a positive growth trend of 1.25%. Italy and Spain experienced contrasting trends, with Italy decreasing by 0.57% while Spain increased by 1.0%. The Netherlands and France showed notable growth with increases of 3.51% and 2.57%, respectively. In contrast, Sweden and Hungary saw decreases of 3.18% and 3.35%. Smaller markets like Bosnia and Herzegovina and Macedonia showed promising growth, with significant percentages of 3.06% and 2.4%.
Future trends to watch include:
- Continued growth in countries like Germany and the Netherlands, driven by strong tourism infrastructure.
- Potential recovery in markets that showed a decline, such as Sweden and Hungary, as they adapt to changing travel demands.
- Opportunities in emerging markets like Bosnia and Herzegovina for new agency establishments, hinting at regional expansions and investments.
Top countries in Number of Enterprises of Travel Agency and Tour Operator Services by Country
| # | 10 Countries | Units (Enterprises) | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 12,330 | 2023 | +6.56% | +1.25% | View data |
| 2 | 2 Italy | 9,910 | 2023 | +0.01% | -0.57% | View data |
| 3 | 3 Spain | 9,850 | 2023 | +1.34% | +1% | View data |
| 4 | 4 United Kingdom | 7,130 | 2023 | +1.06% | +0.99% | View data |
| 5 | 5 Poland | 5,470 | 2023 | +1.58% | +0.91% | View data |
| 6 | 6 Netherlands | 5,420 | 2023 | +3.18% | +3.51% | View data |
| 7 | 7 France | 5,010 | 2023 | +1.6% | +2.57% | View data |
| 8 | 8 Czech Republic | 5,000 | 2023 | -0.32% | -1.95% | View data |
| 9 | 9 Greece | 3,540 | 2023 | +0.71% | +0.82% | View data |
| 10 | 10 Portugal | 2,630 | 2023 | -1.17% | -0.091% | View data |
