The beer market size value per capita in Italy is projected to experience moderate growth from 2024 to 2028. In 2023, the market stood at €68.50 per capita. In 2024, an increase to €69.43 is expected, representing a 1.36% year-on-year growth. This growth rate continues with the values rising to €70.35 in 2025 (1.33% increase), €71.26 in 2026 (1.29% increase), €72.15 in 2027 (1.25% increase), and €73.02 in 2028 (1.20% increase). The compound annual growth rate (CAGR) over the five-year period from 2023 to 2028 is approximately 1.29%.
Future trends to watch for in the Italian beer market include the continued rise of craft beer popularity, increasing consumer preference for premium and specialty beers, and the growth of non-alcoholic and low-alcohol beer options. Additionally, sustainability trends and eco-conscious packaging may play a pivotal role in shaping the market dynamics.