The sold production of flavoured liquid yoghurt or acidified milk in Italy has shown significant fluctuations over the years. Starting from 2013, the market saw an initial growth period until 2017, peaking at 319.02 million kilograms. However, from 2018 to 2021, there was a marked decline, culminating in 157.93 million kilograms in 2021. A recovery began in 2022, with a 39.75% increase, reaching 220.71 million kilograms, and slightly rising to 227.25 million kilograms in 2023.
Between 2022 and 2023, the year-on-year variation was 2.96%, and the CAGR over the last five years up to 2023 stood at -3.76%. The future forecast from 2024 to 2028 indicates a stabilization with minor incremental growth, resulting in an average annual growth rate of 0.16% and a total growth rate of 0.81% over this forecast period.
Future trends to watch for include potential market impacts from health and wellness trends, consumer preferences for natural and functional foods, and innovations in product formulation and packaging. Additionally, monitoring economic conditions and supply chain dynamics will be crucial for anticipating market shifts.
