The sold production of perfumes and toilet preparations in the Netherlands has shown considerable volatility over the past decade. From 2013 to 2023, the market experienced a series of highs and lows, peaking in 2014 and facing significant drops in 2015 and 2016. The highest value recorded was in 2021 at 163.41 million Euros, followed by a decrease and stabilization around the 149.26 million Euros mark in 2022 and 150.43 million Euros in 2023.
- 2013: 19.74% year-on-year increase
- 2014: 19.41% year-on-year increase
- 2015: -28.38% year-on-year decrease
- 2016: -26.31% year-on-year decrease
- 2017: -2.48% year-on-year decrease
- 2018: 84.57% year-on-year increase
- 2019: 6.28% year-on-year increase
- 2020: -19.32% year-on-year decrease
- 2021: 24.67% year-on-year increase
- 2022: -8.66% year-on-year decrease
- 2023: 0.79% year-on-year increase
The Compound Annual Growth Rate (CAGR) fluctuated significantly, with the peak observed years returning to a negative trajectory in recent forecasts. The average annual variation over the last five years shows a declining trend of approximately -0.32% CAGR, leading to a forecasted continual decrease at -2.7% CAGR until 2028.
Future Trends to Watch: - Increasing consumer preferences towards natural and organic products.- Brand innovation and new product launches to counteract market saturation.- Economic factors and regulatory changes that may affect production costs and pricing strategies.- Potential growth in e-commerce and direct-to-consumer sales channels.
