Key Market Indicators
Sales of deodorant are on the upswing. By 2026, it is estimated that the market will reach $7.9 billion, up from $6.7 billion in 2020. This is an average growth rate of 2.8% year on year. In 2021, the market rose by 5.8% year on year. The United Kingdom, Germany and France came in at numbers 2, 3 and 4 in this ranking. Malagasy deodorant exports are on the decline. By 2026, it is expected that exports will reach 440.99 kilograms, a decrease of 8.9% year on year on average since 2005. In 2021, the country came in at number 92, with Cameroon ahead of it at 751.24 kilograms. Germany, Italy and Poland ranked at numbers 2, 3 and 4 in this ranking. Malagasy deodorant imports are on the rise. By 2026, it is estimated that imports will reach 491,800 kilograms, an increase of 2.9% year on year on average since 1995. In 2021, the country ranked number 104, with Zimbabwe overtaking it at 412,860 kilograms. The United Kingdom, Germany and the United States respectively came in at numbers 2, 3 and 4 in this ranking.
