Key Market Indicators
Sales of deodorant are expected to reach $712 million by 2026, up from $701 million in 2020. This represents an average annual growth rate of 0.1%. The market has seen a 1.9% annual growth rate since 1999. The United Kingdom, Germany, and France were the second, third and fourth largest markets, respectively. French deodorant imports are forecast to reach 20 million kilograms by 2026, up 0.6% year on year from 19.4 million kilograms in 2021. Demand has decreased by 0.5% year on year since 1999. Spain came in first place with 19.4 million kilograms, while France was in eighth place. The United Kingdom, Germany, and the United States were the second, third and fourth largest importers, respectively. French deodorant exports are expected to reach 36 million kilograms by 2026, up from 32 million kilograms in 2021. This represents an average annual growth rate of 2.2%. Since 1999, French supply increased by 8.8% year on year. The United Arab Emirates was the biggest exporter of deodorant in 2021 with 32 million kilograms, while France was in seventh place. Germany, Italy and Poland were the second, third and fourth largest exporters, respectively.
