Key Market Indicators
Sales of deodorant are expected to reach $76 million by 2026, up 0.6% year on year on average. The market has jumped by 1.2% year on year. In 2021, the United Kingdom, Germany and France ranked second, third and fourth in the market. Exports of Irish deodorant are expected to reach 1.2 million kilograms by 2026, a 0.9% year on year average increase. Since 1997, this figure has decreased by 5.2% year on year. In 2021, Ireland placed 34th in the market, while Sweden topped the ranking with 1.1 million kilograms. Germany, Italy and Poland were the second, third and fourth largest exporters. Imports of Irish deodorant are expected to reach 5.1 million kilograms by 2026, a 1.6% compound annual growth rate. Since 1997, imports have increased by 9.1% year on year. In 2021, Ireland was 29th in the market, with Portugal leading with 4.7 million kilograms. The United Kingdom, Germany and the United States were the second, third and fourth largest importers.
