Key Market Indicators
Sales of deodorant are predicted to reach roughly $186 million by 2026, up from $172 million in 2020. This equates to an average annual growth rate of 1%. In 2021, the UK, Germany, and France were the top three countries in this market. Romanian deodorant exports are also expected to increase, reaching 2.7 million kilograms by 2026. This is up from 2.3 million kilograms in 2021, and amounts to an average annual growth rate of 2.4%. In 2021, Romania was the 26th largest exporter, with Colombia taking the lead at 2.3 million kilograms. Germany, Italy, and Poland followed in that order. Finally, imports of deodorant into Romania are expected to reach 10.5 million kilograms by 2026, up from 9.3 million kilograms in 2021. This is a year on year average growth rate of 2%. Romania was the 15th largest importer in 2021, with Chile leading the way at 9.3 million kilograms. The UK, Germany, and the US respectively followed.
