Key Market Indicators
Deodorant sales are projected to drop by nearly 1% by 2026, falling to $966 million from $992 million in 2020. This decrease is being driven by a 3.6% year-on-year market decline. The United Kingdom, Germany, and France rank 2nd, 3rd, and 4th respectively in the sector. British exports of deodorant are expected to rise 1.3% year-on-year, reaching 87 million kilograms by 2026. Over the past two decades, British supply has increased by 2.2% annually. Germany, Italy, and Poland are the next largest suppliers in the sector, ranking 2nd, 3rd, and 4th respectively. British imports of deodorant are projected to increase 1.7% year-on-year, reaching 39 million kilograms in 2026. Since 1998, British demand has risen by 0.5% each year. The Netherlands topped the ranking in 2021 with 35.5 million kilograms, followed by the United Kingdom, Germany, and the United States.
