Key Market Indicators
Sales of deodorant around the world are forecast to reach almost $45.5 million by 2026, a decrease of 0.7% year-on-year, following a market rise of 2.1% in 2020. The United Kingdom, Germany and France took the second, third and fourth spots in terms of market share, respectively. Croatian deodorant imports are set to reach 2.1 million kilograms in 2026, a 1.3% year-on-year increase, following a 2.8% growth since 1997. Croatia ranked 59th in 2021, with Serbia taking the lead at 1.9 million kilograms. The United Kingdom, Germany and the United States followed in second, third and fourth place respectively. Croatian deodorant exports are estimated to reach 568,170 kilograms in 2026, an average yearly increase of 3.3%, following an 11.6% rise since 1997. Croatia came 44th in 2021, with Japan leading the market at 465,640 kilograms. Germany, Italy and Poland took the second, third and fourth spots respectively.
