Key Market Indicators
Sales of deodorant are expected to reach almost $19 million by 2026, up from $17 million in 2020. This growth represents an average annual increase of 1.7%, which is above the market growth of 3.6%. The United Kingdom, Germany, and France took the top three spots in the ranking. In 2021, Estonia imported 484,000 kilograms of deodorant, up 1.8% from the previous year. Since 2000, the demand for deodorant has grown 3.4% annually. Estonia ranked 102nd in the world, with Barbados overtaking at 435,880 kilograms. The United Kingdom, Germany, and the United States were the top three importers. Estonia exported 56,590 kilograms of deodorant in 2021, a decline of 0.4% compared to the year prior. Since 2000, Estonian supply has increased by 15.4% year on year. The country ranked 65th in the world, with Ukraine overtaking at 58,070 kilograms. Germany, Italy, and Poland held the top three spots in the ranking.
