Key Market Indicators
Sales of deodorant are projected to reach $272 million by 2026, up from $264 million in 2020. This is an increase of 0.4% each year on average. Market growth has been higher at 1.1% year on year. The United Kingdom, Germany and France were the second, third and fourth largest markets respectively. Colombian deodorant exports are forecast to reach 4.3 million kilograms by 2026, up from 3.5 million kilograms in 2021. This is an average annual growth rate of 3.3%. Since 1996, Colombian supply has grown 13.7% year on year, placing the country 25th in 2021 – behind Hungary with 3.5 million kilograms. Germany, Italy and Poland were second, third and fourth respectively. Colombian deodorant imports are predicted to reach 7.1 million kilograms by 2026, up from 6.4 million kilograms in 2021. This is an average annual growth rate of 1.8%. Since 1996, Colombian demand has increased 4.1% year on year. The country was 23rd in 2021, with Hungary accounting for 6.4 million kilograms. The United Kingdom, Germany and the United States were second, third and fourth respectively.
