Key Market Indicators
Sales of deodorant are projected to reach $148 million by 2026, up from $143 million in 2020. This represents an average yearly growth rate of 0.7%. Last year, the market saw an increase of 0.9%. The United Kingdom, Germany and France took the second, third and fourth positions, respectively. Peruvian deodorant exports are expected to see a 26.3% year-on-year decrease, going from 147,760 kilograms in 2021 to 27,930 kilograms in 2026. Since 1999, Peruvian supply has decreased by 13.5% per year. In 2021, the country came in 58th while El Salvador led the rankings with 147,760 kilograms. Germany, Italy and Poland took the second, third and fourth positions, respectively. Meanwhile, imports of deodorant into Peru are forecasted to reach 6.87 million kilograms in 2026, up from 5.89 million kilograms in 2021, for an average yearly increase of 2.6%. Since 1997, Peruvian demand has grown 3.9% each year. In 2021, Peru ranked 26th while Guatemala held the top spot with 5.89 million kilograms. The United Kingdom, Germany and the United States took the second, third and fourth positions, respectively.
