Key Market Indicators
Sales of deodorant are projected to reach nearly $92 million by 2026, a 0.1% increase from 2020. The market has grown an average of 0.6% year-on-year. The UK, Germany and France were the countries with the highest sales in 2021. Swedish imports of deodorant are expected to reach 3.5 million kilograms by 2026, representing a 0.8% average increase from 2021. Since 1997, demand has decreased by 0.6% year-on-year. In 2021, Paraguay overtook Sweden as the country with the highest imports, with the UK, Germany and the US following in second, third and fourth place. Swedish exports of deodorant are projected to reach 1.4 million kilograms by 2026, a 1.1% annual average growth rate from 2021. Since 1997, Swedish supply has increased 3% year-on-year. In 2021, Switzerland was the top exporting country, with Germany, Italy and Poland following in second, third and fourth place respectively.
