Key Market Indicators
Deodorant sales are forecasted to reach $157 million by 2026, a decrease of 0.6% from 2020's total of $160 million. Market growth year-on-year was down by 0.1%. The UK, Germany, and France ranked second, third, and fourth for this market. Belgian exports of deodorant are projected to reach 14.5 million kilograms by 2026, a growth of 2.6% from 2021's total of 12.4 million kilograms. Since 2004, Belgian supply has increased 5.6% per year. In 2021, South Africa overtook Belgium for fifteenth place, at 12.4 million kilograms. Germany, Italy, and Poland took the next three spots in the ranking. Belgian imports of deodorant are predicted to hit 21.2 million kilograms by 2026, up 2.3% from 2021's 18.5 million kilograms. Since 2004, Belgian demand has grown 4.8% annually. France came ahead of Belgium in 2021, at 18.5 million kilograms. The UK, Germany, and the US were second, third, and fourth respectively.
