Key Market Indicators
Deodorant sales are projected to reach $148 million by 2026, up from $132 million in 2020. This growth rate is an average of 1.8% year-on-year, while the market overall grew at a rate of 5.5% year-on-year. The United Kingdom, Germany and France ranked 2nd, 3rd and 4th respectively in this ranking. Israeli deodorant exports are expected to reach 270,000 kilograms by 2026, up from 224,000 kilograms in 2021. This is an average growth rate of 3.2% year-on-year, and since 2005, Israeli supply has increased by 14.9% year-on-year. In 2021, Israel was ranked 55th, but was overtaken by the Dominican Republic’s 223,720 kilograms. Germany, Italy and Poland ranked 2nd, 3rd and 4th respectively in this ranking. Israeli deodorant imports are forecast to reach 4.4 million kilograms by 2026, up from 4.1 million kilograms in 2021. This is an average growth rate of 1.1% year-on-year, while demand has increased 4% year-on-year since 2005. In 2021, Israel was ranked 31st, but was overtaken by Algeria’s 4.1 million kilograms. The United Kingdom, Germany and the United States ranked 2nd, 3rd and 4th respectively in this ranking.
