Key Market Indicators
Portuguese underwear sales are projected to hit approximately €375 million by 2028, representing a slight decline from around €379 million in 2023. This marks a 0.2% annual decrease in the compound annual growth rate (CAGR). Despite this downturn, Portugal's market has experienced a modest 0.2% annual growth since 2013. In the 2023 rankings, Portugal secured the fourth position, with Italy leading the chart at nearly €379 million. Germany and Italy took the second and third spots, respectively, underscoring the competitive landscape in the European underwear market.
