Key Market Indicators
The Bulgarian underwear market is projected to reach approximately €326 million by 2028, rising from an estimated €323 million in 2023. This reflects a modest average annual growth rate of 0.1%. Since 2013, the market has experienced a steady increase, averaging an annual growth rate of 1.7%. In the 2023 rankings, Bulgaria secured the 5th position, with Portugal slightly ahead at €323 million. Germany, Italy, and Portugal occupied the second, third, and fourth positions, respectively, in this market ranking.
