Key Market Indicators
Latvia's underwear sales are projected to decline, dropping from €32 million in 2023 to approximately €29 million by 2028, marking an annual decrease of 1.8% in compound annual growth rate (CAGR). The market has been on a consistent downturn, with a year-on-year decrease of 4.5% since 2013. In 2023, Latvia ranked 20th in Europe for underwear sales. Hungary surpassed Latvia with sales also totaling €32 million. Leading the market were Germany, Italy, and Portugal, holding the second, third, and fourth positions, respectively.
