Key Market Indicators
The Czech underwear market is projected to see a decline, with sales expected to fall to approximately €87 million by 2028 from around €96 million in 2023, marking an average annual decrease of 1.3%. This downturn follows a broader trend observed since 2019, where the market has contracted by 4.2% annually. In 2023, the Czech Republic ranked 12th in Europe for underwear sales, trailing behind Austria, which reported the same sales figure of €96 million. Leading the rankings were Germany, Italy, and Portugal, holding the second, third, and fourth positions respectively.
