Key Market Indicators
The Serbian underwear market is projected to reach €61 million by 2028, a slight decline from its current value of €62 million in 2023. This represents an average annual decrease of 0.3%. Since 2019, the Serbian market has experienced a consistent downturn, with an average yearly decline of 2.2%. In 2023, Serbia was ranked 16th in the European underwear market. Bosnia and Herzegovina surpassed Serbia with sales amounting to €62 million. Germany, Italy, and Portugal secured the second, third, and fourth spots respectively in the rankings.
