The Cereal Groats and Meal (excluding Wheat) market in Estonia has shown a declining trend in per capita volume from 2013 to 2023, reaching 7.82 kilograms in 2023. A year-on-year review reveals a decrease of approximately 2.7% from 2022 to 2023. Furthermore, the compound annual growth rate (CAGR) over the past five years stands at -1.5%, indicating a consistent reduction in consumption.
Future trends to watch for include:
- Potential shifts in consumer preferences towards alternative grains and health-focused products.
- Innovations in product lines and marketing could alter current consumption patterns.
- Economic factors or dietary trends might influence demand recovery or further declines.