The Finnish underwear market volume per capita has shown a decline from 13.62 in 2013 to 10.65 in 2023. A significant drop occurred in 2020, followed by a moderate rebound. Year-on-year variation between 2022 and 2023 showed a small decrease, whereas the 5-year CAGR highlights a more evident downward trend. Over the decade, the market displayed fluctuating but consistent decline, possibly due to evolving consumer preferences or economic factors.
Future trends to watch include the impact of sustainability movements influencing consumer choices and potential shifts in consumer purchasing patterns due to economic fluctuations or changing demographics.
