Key Market Indicators
The Finnish underwear market experienced a notable decline in 2020, with sales dipping to €7.5 million. This figure represents a 7.4% decrease from the previous year, when sales reached €8.1 million. The downturn in 2020 is part of a broader trend, with the market shrinking consistently since 2016. Over the past four years, Finnish underwear sales have plummeted by approximately 32%.
