Over the past decade, the Romanian underwear market has experienced fluctuating growth, peaking in 2014 before a significant decline until 2017. This market showed signs of recovery in 2018 and 2019, followed by slight dips in growth in 2020 and 2021. By 2022, the market stabilized with minimal growth, and it is expected to remain steady in 2023, closely aligning with previous years' trends.

Future trends to watch for include:

Increased focus on sustainability, with customers demanding eco-friendly and ethically sourced materials.
The rise of e-commerce and digital marketing strategies influencing consumer shopping behavior.
Potential for growth in men's underwear sector as fashion preferences evolve.
Technology integration, like smart fabrics and wearable tech, could open new product segments.