In 2023, Italy led with 259,000 self-employed individuals in advertising, market research, scientific, technical, and veterinary activities, followed closely by Colombia and the United States. High growth rates were recorded in Colombia, the UK, and Lithuania over the past year, highlighting an expanding sector. Conversely, Ireland and Greece experienced declines. Over a five-year period, Italy and Germany showed nominal growth, whereas New Zealand and Lithuania recorded notable gains. Cultural and economic factors drive these variations.
Looking ahead, global trends such as digital transformation and freelance work culture will likely increase self-employment, particularly in tech-driven countries. Monitoring regulation changes and technological advances is crucial for capturing growth opportunities in this dynamic sector.
Top countries in Number of Self-Employed Persons in Advertising and Market Research; Other Professional, Scientific and Technical Activities; Veterinary Activities by Country
| # | 10 Countries | Thousand Units (Persons) | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 259 | 2023 | +0.78% | +0.95% | View data |
| 2 | 2 Colombia | 251 | 2023 | +2.87% | +3.23% | View data |
| 3 | 3 United States | 240 | 2023 | +0.42% | +1.03% | View data |
| 4 | 4 United Kingdom | 239 | 2023 | +1.7% | +2.82% | View data |
| 5 | 5 Germany | 155 | 2023 | +1.31% | +0.93% | View data |
| 6 | 6 Netherlands | 121 | 2023 | +0.83% | +0.5% | View data |
| 7 | 7 France | 90 | 2023 | +2.27% | +2.9% | View data |
| 8 | 8 Poland | 85 | 2023 | +2.41% | +2.53% | View data |
| 9 | 9 Spain | 77 | 2023 | +1.32% | +2.22% | View data |
| 10 | 10 Canada | 72 | 2023 | +1.41% | +1.45% | View data |
