Analyzing the beer demand in Turkey reveals a fluctuating yet overall declining trend in recent years. From 2014's 1,040.0 thousand metric tons, consumption dropped to 845.0 by 2023. Particularly, between 2019 and 2023, the demand consistently decreased, with significant yearly drops in 2020 (-17.94%) and 2023 (-1.17%). The 5-year CAGR leading to 2023 indicates an average annual decline of 1.58%.
Forecasts from 2024 predict a continuing downward trend, with a 5-year CAGR of -0.99% and a projected total decline of 4.84% by 2028, down to 793.95 thousand metric tons.
Future trends to watch for include potential changes in consumer preferences, economic conditions affecting disposable income, government policies on alcohol consumption, and market innovations aimed at revitalizing the industry.
