The market for women's or girls' briefs and panties made of knitted or crocheted textiles in Italy has witnessed a significant decline, reaching a volume of 81.436 million in 2023. This represents a continuous downturn from its peak in 2016. The past decade showed initial growth until 2015, followed by a steep decline. The year-on-year variations reveal a consistent negative trend from 2017 onward, with a 10.28% decrease in the last year. The compound annual growth rate has averaged a decline of 8.2% over the past five years.
Future trends to watch for include shifts towards sustainable and eco-friendly materials, increased online retail presence, and the influence of fashion trends focused on comfort and athleisure. Additionally, consumer preferences may fluctuate due to economic conditions and changes in buying habits post-pandemic.
