The underwear market in Denmark has experienced several fluctuations over the past decade. Starting from 2012 with a value of 95.725 million, the market saw steady growth until 2014, peaking at 108.16 million. A significant drop occurred in 2015 (-21.3%), with the market stabilizing around 85-86 million until 2019. The period from 2020 to 2022 showed minor fluctuations, ending at 91.149 million in 2022, with a slight decline in 2021 (-1.41%) and 2022 (-0.028%). The Compound Annual Growth Rate (CAGR) over the last five years was -1.65% from 2015, -2.23% from 2016, -2.18% from 2017, -2.85% from 2018, and -3.64% from 2019, indicating a challenging period overall with a positive reversal post-2020 at 1.67%.
Future trends indicate that the market may stabilize or see moderate growth due to increased consumer preferences for sustainable materials and innovative designs. Key factors to watch include the influence of e-commerce, shifts in consumer behavior towards comfort and sustainability, and the emergence of new brands and products responding to these trends.
