The gross value added (GVA) by travel agencies and tour operators in Sweden experienced various trends from 2013 to 2023, peaking at 7.73 billion SEK in 2017. Following the economic impact of the COVID-19 pandemic, with a significant drop in 2020 and 2021, the value strongly rebounded in 2022 and saw continued growth in 2023, standing at 7.12 billion SEK. Over the last two years, the GVA increased by 17.52% in 2023 and exhibited a 399.34% surge in 2022. Looking at the five-year span from 2019 to 2023, the Compound Annual Growth Rate (CAGR) reflects a marginal decline of -1.3%.
Looking ahead, the forecast suggests a steady increase in GVA from 2024 onwards, reaching 7.46 billion SEK by 2028. The projected five-year CAGR is 0.74%, indicating a moderate yet consistent growth trajectory. Key trends to watch out for include increased reliance on technology, personalized travel experiences, and sustainable travel options as consumer preferences evolve. Monitoring advancements in digital platforms and shifts toward eco-friendly travel will be crucial for staying ahead in the market.
