In 2023, Germany leads the European travel agency and tour operator sector with the highest enterprise share, growing by 1.25%. The Netherlands shows significant growth at 3.51%, while countries like Sweden and Hungary experience considerable declines, with variations of -3.18% and -3.35% respectively. Italy, Romania, and Belgium also see declines in enterprise numbers. Strong gains in Latvia, Slovenia, and countries like Bosnia and Herzegovina reflect positive changes, with growth rates of 1.89%, 1.88%, and 3.06%, respectively. Over a 5-year period, these shifts indicate variability and restructuring in sector distribution.
Future trends to watch include digital transformation driving growth in countries with higher current enterprise shares. Regions facing declines may see consolidation, as businesses merge to remain competitive. Growth potential in emerging markets within Europe, innovation in travel service offerings, and sustainability trends are likely to shape the future landscape.
Top countries in Number of Enterprises of Travel Agency and Tour Operator Services Share by Country (Units (Enterprises))
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 14.41 | 2023 | +6.56% | +1.25% | View data |
| 2 | 2 Italy | 11.58 | 2023 | +0.01% | -0.57% | View data |
| 3 | 3 Spain | 11.51 | 2023 | +1.34% | +1% | View data |
| 4 | 4 United Kingdom | 8.33 | 2023 | +1.06% | +0.99% | View data |
| 5 | 5 Poland | 6.39 | 2023 | +1.58% | +0.91% | View data |
| 6 | 6 Netherlands | 6.34 | 2023 | +3.18% | +3.51% | View data |
| 7 | 7 France | 5.85 | 2023 | +1.6% | +2.57% | View data |
| 8 | 8 Czech Republic | 5.84 | 2023 | -0.32% | -1.95% | View data |
| 9 | 9 Greece | 4.14 | 2023 | +0.71% | +0.82% | View data |
| 10 | 10 Portugal | 3.07 | 2023 | -1.17% | -0.091% | View data |
