In 2023, Cyprus led the European Advertising and Market Research Producer Price Index with a value of 13.38, while Spain was at the lowest with 8.4. Notable increases were seen in Cyprus, Czech Republic, and Lithuania with variations of 4.75%, 4.93%, and 4.77% respectively in 2022. Germany, a significant player, experienced a moderate 2.8% rise. In contrast, Belgium and Spain saw declines of 1.07% and 0.65% respectively. Over the past five years, a varying CAGR highlights different national economic impacts and industry adaptations in the advertising sector across Europe.
Future trends to watch include the influence of digital transformation on producer prices, regional economic factors impacting advertising expenditures, and potential regulatory changes in advertising and media markets that could affect price dynamics in different countries.
Top countries in Advertising and Market Research Producer Price Index by Country
| # | 10 Countries | Indexes 2015 = 100 | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Cyprus | 133.8 | 2022 | +9.4% | +4.75% | View data |
| 2 | 2 Czech Republic | 132.7 | 2022 | +17.43% | +4.93% | View data |
| 3 | 3 Latvia | 126.6 | 2022 | +4.89% | +3.56% | View data |
| 4 | 4 Lithuania | 124.1 | 2022 | +14.91% | +4.77% | View data |
| 5 | 5 Bulgaria | 123.1 | 2022 | +10.11% | +3.13% | View data |
| 6 | 6 Croatia | 122.2 | 2022 | +20.63% | +4.45% | View data |
| 7 | 7 Germany | 117 | 2022 | +5.12% | +2.8% | View data |
| 8 | 8 Romania | 115.3 | 2022 | +6.96% | +1.89% | View data |
| 9 | 9 Norway | 114.9 | 2022 | +2.41% | +2.05% | View data |
| 10 | 10 Poland | 112.8 | 2022 | +3.3% | +1.79% | View data |
