Between 2013 and 2023, Estonia's cereal groats and meal (excluding wheat) market size value per capita has seen a consistent decline from €5.41 to €3.04. The most notable decrease occurred between 2015 and 2016, with a drop of 23.70%. Stability characterized the years between 2018 and 2020, with marginal fluctuations. Over the last two years, a decline of 4.78% was observed from 2022 to 2023. The five-year compound annual growth rate (CAGR) was negative, showcasing a 2.06% average annual decrease since 2018.
Future trends to watch for:
- Potential shifts in consumer preferences towards alternative grains.
- Emerging health and dietary trends influencing demand.
- Economic factors affecting consumer purchasing power.
